Why subscribe?

Hey there, busy product development professionalwho would love to become a Chief Innovation Officer

You're constantly juggling multiple projects, trying to stay ahead of the curve, and deliver results that matter. But let's face it:

  • You've probably been involved in at least one project that didn't quite hit the mark with customers. That can be an expensive mistake!

    • For startups, the cost of a product launch failure can be especially devastating, often ranging between $10,000 and $250,000.

    • Mid-market companies generally have more resources to absorb the impact of a failed product launch, but the costs are still significant. A failed launch in this segment typically costs between $500,000 and $5 million.

    • For large enterprises, the stakes are even higher. A failed product launch can cost $10 million to over $100 million.

  • Maybe you've spent thousands on workshops or courses that promised to boost innovation but didn't deliver practical, actionable insights that are constantly tested and improved.

  • And I bet you're subscribed to several industry publications that you barely have time to skim, let alone implement their advice.

Now, imagine having a trusted advisor in your inbox every week, delivering bite-sized, actionable JTBD templates, frameworks, enablers, and insights that you can immediately apply to your work. That's what my newsletter offers.

  • You'll get exclusive access to highly differentiated problem-solving enablers that you won’t find anywhere else.

  • You'll learn how to align your products and services with what your customers really need instead of putting lipstick on the guessing-game pig.

  • You'll discover how to innovate consistently and effectively, potentially saving your company hundreds of thousands, or even millions in failed projects.

Think about it:

  • A single failed product launch can cost your company $250,000 or more.

  • A mis-targeted marketing campaign? That's easily $20,000 down the drain.

  • And the opportunity cost of missed innovation? That could be millions, or even billions.

My newsletter is designed to help you avoid these costly mistakes and capitalize on opportunities. It's a fraction of the cost of a single workshop or course, but delivers value week after week.

Invest in your professional growth and your company's success. Subscribe now and start turning real customer insights into tangible results!


Content to Expect:

  1. Technical (Very) “How To” Content

  2. Case Study Content (occasionally)

  3. My Personal Journey (building in public regularly)

  4. The Playbook Topics (also regularly)

This is a never-ending story because to truly become an innovator you must continually expand and elevate your thinking. If your stuck with a 30 year old method that’s getting you nowhere, join me as I show you how I’m doing it differently, and how you can benefit from it.


Mike Boysen
Author of Practical Innovation with Jobs-to-be-Done

Subscribe to Zero Pivot Product Planning

Problem-solving Strategies for First-Time-Right Innovation. Yes, you can avoid costly pivots and redirection that others consider a badge of honor.

People

Revolutionizing market research for businesses with actionable insights. Say goodbye to guesswork, hello to informed decisions with Practical Jobs-to-be-Done. Book 30 minutes with me https://jtbd.one/book-mike