Welcome to Zero Pivot Product Planning
Your Predictable Innovation Catalyst
Welcome to Zero Pivot Product Planning, your weekly dose of problem-solving wisdom designed to revolutionize your approach to knowing what customers want so you don't continue the guessing game. I'm thrilled you've joined us on this journey to transform the way we create, launch, and grow products that truly matter to customers.
Why Zero Pivots?
In today's fast-paced market, the cost of failed innovation is staggering:
Startups can lose $10,000 to $250,000 on a single misfire
Mid-market companies risk $500,000 to $5 million
Large enterprises? They're looking at $10 million to over $100 million in losses
But it doesn't have to be this way. With the right insights and tools, we can dramatically reduce these risks and boost our innovation success rates.
What to Expect
Each week, Zero Pivot will deliver actionable insights, tools, and templates straight to your inbox. Here's what you'll get:
1.Technical How-Tos: Step-by-step guides on applying problem-solving principles, from research framing, to AI integration, to advanced analytics.
2. Case Studies: We'll deconstruct real-world successes and failures, offering you a playbook of dos and don'ts. We won’t be cherry-picking to fit a case into a Top 5 list. We’ll demonstrate how you could have known in advance, so you can repeat.
3. Innovation Journey: We’ll share our own experiences (what we can), struggles, and breakthroughs in developing cutting-edge research and analysis tools and evolving a very powerful method.
4. The Playbook: A systematic guide to mastering problem-solving in the product planning space, delivered one crucial topic at a time.
Your Innovation Toolkit
You're not just getting a newsletter – you're investing in:
An exclusive problem-solving framework and templates.
Real-world application guides
A community of forward-thinking innovators
Think of it as your personal innovation insurance policy, potentially saving you millions in pivots and failed launches.
Let's Get Started
Your first full newsletter will arrive next week. In the meantime, I encourage you to:
Whitelist our email address to ensure you don't miss any issues
Checkout our archive
Connect with me on LinkedIn for additional insights and discussions
Prepare a current innovation challenge you're facing – we might address it in upcoming issues!
Remember, innovation doesn't have to be a guessing game. Every size company faces this same guessing dilemma. Tired of launching products that flop? Zero Pivot Product Planning helps you nail your market fit from day one, so you can stop wasting time and money on endless revisions and start celebrating successful launches.
Here's to preventing pivots and catalyzing growth!
Mike Boysen - Customer-Centric Innovator
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