Introduction to the Jobs-to-be-Done Framework

Must reading for any JTBD experts that didn't study ODI

I really don’t want to educate you on what Jobs-to-be-Done is all about because there is so much dissention in the community. Clay Christiansen popularized the concept in The Innovator’s Solution but the term pre-dates that work considerably. Not only did Peter Drucker discuss it in his 1980’s book Innovation and Entrepreneurship, perhaps more importantly…